Size, format, and type of advertising
used by advertisers are factors to be considered for Internet
marketing. Different rich media types requires special authoring tools
to create dynamic motion for the ads such as flash and video editing softwares
from Adobe. The quality and speed of a rich media advertisement relies
on the delivery process such as high quality compression to create a
smaller file size without affecting the web page loading times. Also
consider the connection speed of users different bandwithds. Rich media advertising dominates Internet marketing with common rich media types, here are some of them;
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| Video ad format for rich media advertising. | | |
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image via http://www.adtoma.com/adserving/
Common Rich Media Types
- Expandable Banners and badges (HTML,Plug-in, Java)
- Interstitials (Transitional/Inline,Pop-up windows, Unicast Superstitials)
- In-stream medias or “streaming media” streaming audio/video advrtisements, Video blog)
- Floating medias (Flying ads, cursors, scrolling, eyeblaster)
- Video games or “Advergaming”
- Flash animations,Avatars, and widgets
The technology which comes from the
latest computers, mobile, and other devices are the channels for rich
media advertising equipped with necessary plug-ins. For online
marketing, decide what message you want to deliver to your viewers or
target market, choose the right rich media type for your advertisement,
and appropriate marketing campaign techniques to achieve your goals.
Marketing campaign can be channeled through computers, can be accessed or downloadable
to mobile phones. Social media websites are among the first target
market of these advertisements which has a wider visibility to
consumers.
