|Rich Media advertising|
Because of the advancement of creative technology, rich media advertising continues to improve rapidly, the need for these type of advertisements had become a demand for brand awareness and other businesses. Study shows companies allocates atleast 13% on rich media advertising this for affiliate marketing, direct marketing, email marketing, and web sponsorships.
During an interview conducted by Microassist.com to Scott Rehling, co-founder of Lava Studios, Rehling defines rich media as the utilization of audio, video, flash, and multimedia to create compelling creative content which can be distributed through the web, television, and other digital media platforms.
MicroAssist is a a software company engaged in e-learning, training, and other technology services who partnered with Lava Studios, a rich media content developer/production company.
Key Benefits of Rich Media Advertising
- A rich media advertisement consist of dynamic motion which has a greater effect and impact to the consumer than traditional advertising. Humans are more visual, the traditional text based advertisements becomes real and alive with video/audio rich media formats.
- Interactive experience for the consumer creates a direct relationship to the brand which lead to a better response to the advertisement such as more leads and purchase intent.
- The percentage of advertisement memory retention to consumers is much higher.