Whether a small or large scale company, giving Corporate Giveaways or promotional items to clients is part of marketing activities throughout the year for sales promotions, corporate events such as product launchings, and the most awaited Christmas Season.
Giving Corporate Christmas giveaways is a marketing tool for giving
our clients a token of appreciation for being loyal to our products or
services and doing business with the company throughout the year. This
is also an effective form of advertisement for the next year with
company logo imprinted on the giveaways will give the clients retention
of the company’s name and contact details.
Here are some tips on planning and working for your Corporate Christmas Giveaways activity :
Identify the specific requirements for your giveaways. Identify your market so you will know the best item suited for your clients.
Standard Giveaways such as office accessories such
pens, penholder, paper holder, desk calendars , planners, business
diaries, utility tool items such as Swiss knife,food items such as bag
of goodies, wines, and many others.
• Customized Giveaways depends on the type of
business or Industry. For computer related companies, computer
accessories such as USB memory, notebook bags, and other gadgets are
good giveaways for its clients. In a travel type of business, sample
giveaways are travel bags, luggage tags, apparel, and other related travel items.
Work within the budget. Know how much budget is
allocated for this activity. Some may vary allocations every year
depending on the annual sales income of the company. There are
high-end and low-end giveaways to choose from depending on the budget of
Calendar the activity in advance. Avoid the stress and rush orders for Christmas,
by creating a timetable for canvassing and ordering the corporate
giveaways. When the “ber” comes on the month of September, you can
already pick up your pen and start planning. Being ahead of the others
will make you choose better and have a good purchasing deal. Price also
tend to increase as the months nearing December because of more demands
coming in with suppliers.
Canvassing and ordering your giveaways. Have
atleast three suppliers quoted for your selected giveaways for
comparative study and let the best supplier gets your deal. After giving
your requirements to the supplier, discuss the lowest price that they
can give, minimum quantity order, payment terms, and other
specifications as to color, placing of the logo, sizes for apparels. A
sample of their existing products is a must to check quality and a
prototype sample of your order for final approval.
Look for a supplier with a competitive price, good quality products,
easy to deal with, and give assurance to on-time delivery. Distribute
your giveaways first week of December and make your clients happy.