Wednesday, June 29, 2011

What is E-Marketing?

Marketing plays an important role in the success of the business.  With the use of Internet, Marketing takes a different level into E-Marketing.


Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. (source : Wikipedia)

Marketing plays a vital role in a business, the success of the company can be achieved through effective Marketing. It is important that Sales and  Marketing team go hand in hand to achieve Sales goals.  A marketer should know how to discover and develop marketing ideas for their business

E-Marketing (Electronic Marketing) are also known as  Internet Marketing, Web Marketing, Digital Marketing, or  Online Marketing. Here are some of the types of E-Marketing used by Internet Marketers:

  1. E-Mail Marketing – a customized marketing letter or flyer  to target market
  2. Creating a website
  3. Social Media Optimization
  4. Pay-per-click advertising
  5. Paid search engine listing
  6. Blogging
  7. Classified Advertising
  8. Search Engine Marketing

The advantage of E-Marketing is primarily to reduce the Marketing campaign cost. A cost effective advertising company which executes marketing plans is vital to the success of the company. One way to deal with it is to look for advertising networks that offers deals or coupons for both companies with either small or large advertising budgets. Check  adknowledge coupon for Adknowledge bidsystem to optimize exposure of  advertisements to targeted market in different categories chanelled through various social media websites, emails, web applications, and other top 500 websites.  It ensures return of investment of the company.

Second is the fast result of the campaign.  It can be monitored easily with complete statistical data through  the use of  tracking software or web tracking capabilities.  Web analytics tools help evaluate e-marketing campaigns and take the necessary actions based from the statistical results.