Saturday, April 30, 2011

Benefits of Web Analytics Tool

Web developers and bloggers are very particular with online marketing, advertising campaigns, and search engine optimization (SEO) to boost traffic. The elements of a good website not only relies on good web design and content, but primarily if the website goals are met.  

It is basically important to define the goals of the  website. For a sales oriented website, visitors are expected to contact the sales office, order products, subscribe to newsletter, and download files. A good percentage of visitor  conversion  rates indicates a good web development and success of a website.

What is web analytics?
Web analytics is defined as the process of analyzing the behavior of visitors to a website.

Benefits of Web Analytics Tool

Monitor the return of investment for campaigns, website development, and maintenance investment.

  •     Determine the effective promotional tools that gives trafffic to a website.
  •     Be able to know the traffic sources or the referring websites of the website.
  •     Identify which features of the website needs improvement or deletion.
  •     Be able to know the demographics of the visitors.
  •     The most viewed web page from the website.
  •     From the web analytics report, be able to evaluate and see the strengths and weaknesses of the  website.
  •     Correct and intensify the aspects of the website which causes its weaknesses.